2023 Botox Statistics Show 9.48 Million Procedures, $2.84 Billion in Earnings [Research]

Understanding trends in cosmetic procedures is essential in today’s beauty landscape. This past year, our research focused on the popularity of aesthetic treatments in California, Texas, and Florida. We used data from trusted sources, including the American Society for Dermatologic Surgery (ASDS) and the U.S. Census Bureau, to identify the top procedures performed in these states.

For further insights, you can explore the largest U.S. states by population here, visit the U.S. Census Bureau here, and learn more about cosmetic trends from the ASDS here. At Syra Aesthetics, we conducted a comprehensive study to explore these trends and identify the top cosmetic procedures performed this year.

Key Findings

• Botox (Neuromodulator Injections) remains the most performed cosmetic procedure, with 9,480,949 procedures in the latest year.
• Procedures per 100K inhabitants for Botox and fillers indicate high demand across the key states, with consistent figures of 6,912 per 100K for Botox in all three states.
• Hyaluronic Acid Fillers follow closely with 5,294,603 procedures.
• Most procedures are primarily sought after by specific demographics, with trends showing younger generations (Gen Z and Millennials) increasingly opting for preventive treatments.
• The cosmetic procedure industry significantly contributes to local economies, especially in states with high procedure numbers.

Decline in Certain Procedures:

Some procedures experienced negative growth, such as:

• Sclerotherapy: Decrease of -24.5%.
• Noninvasive Skin Tightening: Decrease of -68.2%.
• Upper Arm Lift: Decrease of -95.3%.
• Thigh Lift: Decrease of -99.7%.

Expert Insights and Testimonials

Botox Breaks Records with 9.48 Million Procedures While Sclerotherapy Decreases by 24.5% Across United States

1. Botox (Neuromodulator Injections) (WINNER)

Botox continues to lead the cosmetic industry with 9.48 million procedures performed, showing an 8.52% increase from the previous year. The procedure remains highly popular across all key states, with a consistent rate of 6,912 procedures per 100K inhabitants and generating approximately $2.84 billion in revenue.

Procedures: 9.48 million performed.

Growth: 8.52% increase from the previous year.

Demand: 6,912 procedures per 100K inhabitants across California, Texas, and Florida.

Revenue: Approximately $2.84 billion generated.

2. Hyaluronic Acid Fillers

Hyaluronic Acid Fillers are also in high demand, with 5.29 million procedures recorded, reflecting an 8.42% increase. This procedure accounts for a significant portion of non-invasive treatments, generating $3.6 billion and showing steady popularity among younger demographics.

Procedures: 5.29 million performed.

Growth: 8.42% increase.

Popularity: Significant portion of non-invasive treatments.

Revenue: Estimated $3.6 billion.

3. Skin Resurfacing (Chemical Peels, Lasers, Dermabrasion)

Skin resurfacing procedures have seen a remarkable surge with 3.50 million treatments, a staggering 975.23% increase from last year. This growth can be attributed to advances in technology and consumer interest in skin health, generating around $1.75 billion in revenue.

Procedures: 3.50 million performed.

Growth: 975.23% increase.

Consumer Interest: Driven by advancements in technology.

Revenue: Around $1.75 billion generated.

4. Lip Augmentation

Lip augmentation has risen significantly, with 1.44 million procedures performed, marking a 382.06% increase. The demand for fuller lips, influenced by social media trends, has led to an estimated revenue of $2.88 billion.

Procedures: 1.44 million performed.

Growth: 382.06% increase.

Trends: Influenced by social media and celebrity endorsements.

Revenue: Approximately $2.88 billion.

5. Non Invasive Fat Reduction

Non Invasive fat reduction treatments show strong growth with 745,967 procedures, a 360.62% increase from 2022. This popularity highlights the shift towards body contouring options with minimal downtime, contributing approximately $1.07 billion to the industry.

Procedures: 745,967 performed.

Growth: 360.62% increase.

Popularity: Reflects a shift towards body contouring options.

Revenue: About $1.07 billion generated.

6. Sclerotherapy

Sclerotherapy faced a decline, with 515,602 procedures performed, representing a -24.50% decrease. Despite its effectiveness in treating varicose veins, the drop in demand reflects shifting preferences towards more popular treatments, generating about $154.68 million in revenue.

Procedures: 515,602 performed.

Decline: -24.50% decrease.

Market Shift: Reflects changing preferences towards popular treatments.

Revenue: Approximately $154.68 million.

7. Noninvasive Skin Tightening

This category has experienced a significant decline, with 438,211 procedures, marking a -68.21% decrease from last year. The shift in consumer preference towards other procedures is evident, with a revenue of $438.2 million.

Procedures: 438,211 performed.

Decline: -68.21% decrease.

Preference Shift: Consumers are opting for other procedures.

Revenue: Around $438.2 million.

8. Liposuction

Liposuction saw a slight decline, with 347,782 procedures, resulting in a -14.96% decrease. Despite its longstanding popularity, the procedure generated around $347.8 million, indicating changing trends towards less invasive options.

Procedures: 347,782 performed.

Decline: -14.96% decrease.

Trends: Reflects changing preferences towards less invasive options.

Revenue: Approximately $347.8 million.

9. Breast Augmentation

Breast augmentation experienced substantial growth with 304,181 procedures, an impressive 318.59% increase. The demand for this procedure continues to rise, generating an estimated $1.67 billion in revenue.

Procedures: 304,181 performed.

Growth: 318.59% increase.

Demand: Continues to rise as a popular choice.

Revenue: Estimated at $1.67 billion.

10. Tummy Tuck

Tummy tucks have also grown, with 170,110 procedures, showing a 47.59% increase. This procedure remains a popular choice for body contouring, contributing approximately $1.19 billion to the cosmetic industry.

Procedures: 170,110 performed.

Growth: 47.59% increase.

Popularity: Remains a top choice for body contouring.

Revenue: About $1.19 billion generated.

11. Breast Lift

The breast lift procedure saw a modest increase with 153,600 procedures and a 7.14% rise. This procedure continues to attract interest, generating around $1.23 billion.

Procedures: 153,600 performed.

Growth: 7.14% increase.

Demand: Steady interest in this procedure.

Revenue: Approximately $1.23 billion.

12. Eyelid Surgery

Eyelid surgery has gained traction with 120,747 procedures, reflecting a remarkable 463.47% increase. The growing focus on facial aesthetics has led to revenues of approximately $497.5 million.

Procedures: 120,747 performed.

Growth: 463.47% increase.

Focus: Growing interest in facial aesthetics.

Revenue: Around $497.5 million.

13. Facelift

Facelifts have shown significant growth with 78,482 procedures, representing a 733.05% increase. This trend emphasizes the desire for anti-aging solutions, generating around $549.4 million.

Procedures: 78,482 performed.

Growth: 733.05% increase.

Desire: Increasing demand for anti-aging solutions.

Revenue: Estimated at $549.4 million.

14. Brazilian Butt Lift

The Brazilian butt lift maintained its popularity with 29,383 procedures, showing a 2.60% increase. This procedure reflects ongoing interest in body enhancement, generating about $141.04 million.

Procedures: 29,383 performed.

Growth: 2.60% increase.

Interest: Ongoing popularity in body enhancement.

Revenue: Approximately $141.04 million.

15. Upper Arm Lift

The upper arm lift faced a drastic decline with 23,058 procedures, down -95.31% from the previous year. This drop indicates changing consumer preferences, with an estimated revenue of $120.6 million.

Procedures: 23,058 performed.

Decline: -95.31% decrease.

Preference Shift: Significant drop in consumer interest.

Revenue: Estimated at $120.6 million.

2023’s Most Performed Cosmetic Procedures

In 2023, Botox led the cosmetic procedure market with 9.48 million procedures, followed by Hyaluronic Acid Fillers at 5.29 million and Skin Resurfacing at 3.5 million. Lip Augmentation also saw strong demand with 1.44 million procedures, while Non Invasive Fat Reduction and Sclerotherapy accounted for 0.75 million and 0.52 million procedures, respectively.

This ranking highlights the growing preference for both non-invasive and surgical treatments among consumers seeking aesthetic enhancements.

What were the top 5 Cosmetic procedures in the last year (California, Texas, and Florida? 

Here’s a simplified paragraph summarizing the top five cosmetic procedures in California, Texas, and Florida:

In the last year, the leading cosmetic procedure was Botox, with an impressive 9.48 million treatments performed nationwide. California accounted for 2.69 million of these procedures, followed by 2.11 million in Texas and 1.56 million in Florida. 

Hyaluronic Acid Fillers secured the second spot with 5.29 million procedures, with California contributing 1.50 million. Skin resurfacing treatments, including chemical peels and lasers, ranked third with 3.50 million procedures, while Lip Augmentation and Noninvasive Fat Reduction rounded out the top five, with 1.44 million and 745,967 procedures, respectively. 

This data reflects a strong preference for both popular injectable treatments and non-invasive options across these key states.

What Are the Most Popular Cosmetic Procedures in California Per 100K Residents?

In California, Botox remains the most popular cosmetic procedure, with a striking 6,912 procedures per 100K inhabitants. Hyaluronic Acid Fillers follow with 3,860, showcasing a strong preference for non-invasive enhancements. Other notable procedures include Non Invasive Skin Tightening at 1,049 and Sclerotherapy at 543. 

Liposuction and Lip Augmentation have significant rates as well, with 319 and 221 procedures per 100K, respectively. While traditional surgical options like Breast Augmentation and Facelifts have lower rates at 57 and 6, the demand for body contouring treatments, such as the Upper Arm Lift at 375, highlights the diverse aesthetic preferences among Californians.

What Are the Most Popular Cosmetic Procedures in Florida Per 100K Residents?

In Florida, Botox leads the cosmetic procedures with 1.56 million treatments performed, reflecting its popularity among residents. Hyaluronic Acid Fillers follow with 0.87 million, showcasing the demand for non-invasive enhancements. Other procedures include Noninvasive Skin Tightening at 0.24 million and Sclerotherapy at 0.12 million. 

Liposuction and Lip Augmentation are less common, with 0.07 million and 0.05 million, respectively. Traditional surgical options such as Breast Augmentation, Facelifts, and Eyelid Surgery have minimal representation, indicating a shift towards less invasive procedures among Florida’s cosmetic treatment seekers.

What Are the Most Popular Cosmetic Procedures in Texas Per 100K Residents?

In Texas, Botox is the leading cosmetic procedure with 2.11 million treatments conducted, reflecting its widespread appeal. Hyaluronic Acid Fillers follow closely behind at 1.18 million, indicating a strong preference for non-invasive options. Other notable procedures include Non Invasive Skin Tightening at 0.32 million and Sclerotherapy at 0.17 million. 

Liposuction and Lip Augmentation are performed less frequently, with 0.10 million and 0.07 million, respectively. Traditional surgeries like Breast Augmentation and Facelifts are less common, showcasing a trend toward minimally invasive treatments among Texas residents.

Frequently Asked Questions

How much does botox cost?

In the United States, the cost of Botox treatments can vary significantly depending on the region, the clinic’s reputation, and the provider’s level of expertise. On average, Botox costs between $10 and $25 per unit. Most common facial treatments require about 20 to 60 units, depending on the area being treated and the desired results.

Here’s a general breakdown:

• Forehead lines: Typically requires 10 to 30 units, costing about $200 to $750.
• Crow’s feet: Around 10 to 25 units, usually costing between $200 and $625.
• Glabellar lines (between the eyebrows): Often needs 20 to 35 units, with costs ranging from $400 to $875.

How many units of botox is normal?